Live in your moment campaign.

Mass General Brigham Health Plan lauched their first-ever, in house developed, campaign for their Medicare Advantage market’s annual enrollment period. The goal was to create a marketing campaign that appeals to “aging in” retirees.

Across multiple channels, we exceeded our targets by up to 150%.

Client
Mass General Brigham
Health Plan

Year
2025

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About the campaign.

When your health plan connects world-class care and comprehensive coverage, you can relax and focus on enjoying your life's moments.

Campaign North Stars

  • Balance clarity with comprehensive content

  • Present comparative options in an intuitive and accessible manner

  • Give users support to make confident decisions

  • Foster trust and promote conversion

Creative Partners

Media Strategy: Preston Spire, Internal Marketing team
Video Production: Preston Spire, Internal Creative team

Internal Creative Team

Creative Director: Courtney Manley
Content Director: Brian Christina
Senior Graphic Designer: Danielle Parisi
Graphic Designer: Austen Samolchuk
Senior Writer: Jim Milke
Writer: Michael Buttimer

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Imagery

Big Ideas, Real Impact

In our third year of bringing Medicare Advantage plans to market, we leveraged historical performance data to set sharper, more strategic benchmarks across our digital ecosystem—resulting in measurable gains across key channels.

On YouTube, we achieved 13 million impressions and a 0.31% CTR—152.9% of our target—demonstrating the power of video to scale awareness while still driving engagement.

Iteration works.

Together, these results highlight a data-informed, performance-driven approach to digital marketing that continues to evolve and outperform year over year.

200+

assets created for marketing and advertising.

+300%

increase in Medicare Advantage Enrollments

49%

conversion rate from direct mail kits

Award winning campaign.

  • 2025 Bronze Award | Learn more


    The Healthcare Marketing Impact Awards honor the most impactful, creative advertising and marketing campaigns in health care.

  • 2025 Gold Award | Learn more

    Recognizing the comprehensive contributions of advertisers, marketers, designers, service providers, manufacturers, and all professionals towards the overall health industry.

  • 2025 Silver Award | Learn more

    A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Over 4,300 entries were received, making the awards the largest and most well-recognized healthcare advertising awards competition.

  • 2025 Gold Award | 2025 Best In Show

    NESHCo’s Annual Lamplighter Awards recognize the outstanding achievements and campaigns produced in healthcare communications across New England. With several major awards and hundreds of entries each year, the Lamps honor the finest work produced across all six states.