Courtney Manley

Creative Director

Impactful Creative Strategy and Storytelling

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Experience

  • Mass General Brigham Health Plan | 2024 - Current

    • Lead design, creative strategy, production, brand standards, and art direction across all marketing channels (traditional, digital, social, events, B2B/B2C) as part of the marcomms leadership team

    • Directed first in-house Medicare Advantage annual member enrollment campaign, driving a 300% increase in enrollments year-over-year, receiving four industry awards

    • Collaborates with marketing teams to develop strategies based on market trends and consumer insights for maximum impact

    • Manages a team of three, support internal design training, ensure Center for Medicare & Medicaid Service’s (CMS) 508 compliance, and conduct annual performance reviews for career development

  • Reform Alliance | 2023 - 2024

    • Oversaw design, creative strategy, production, brand standards, and art direction across all marketing channels (traditional, digital, social, events, and experiential)

      Led cross-functional team to create video and photo content for impactful brand storytelling

      Directed creative and event asset design for Casino Night fundraiser, raising $24M in donations

  • Interwell Health (formerly Cricket Health) | 2021 - 2023

    • Led brand creation and creative strategy for Interwell Health

    • Managed end-to-end creative strategy for multi-channel B2B and B2C campaigns

    • Directed a new creative strategy for a B2C brand awarenes campaign which achieved a 500% improvement in direct mail enrollments and 300% growth in email enrollments

    • Collaborated with health plan and provider partners on co-branded marketing initiatives

    • Managed a team of five, fostering growth and supporting internal training

  • Planned Parenthood | 2018 - 2021

    • Led creative strategy for a $200M+ capital campaign and multiple $25M+ electoral campaigns over two presidential and six state election cycles

    • Directed creative design solutions to achieve fundraising goals for nonprofit healthcare and advocacy organizations, across evolving brand identities

    • Directed the the branding, and production design for events, donor conferences, and the Centennial fundraising gala

  • Planned Parenthood | 2016 - 2018

    • Designed creative for two pioneering fundraising initiatives expected to generate $610M+ in revenue from principal and major gifts, plus current and future bequests

    • Produced print, digital collateral, including case statements, marketing materials, videos, and websites

    • Designed the branding and collateral for fundraising events, donor conferences, and Centennial fundraising gala

  • TIGER 21 | 2013 - 2016

    • Managed all aspects of web design, digital marketing, and marketing design while upholding brand identity

    • Created all design collateral for meetings, special events, and conferences

    • Provided creative direction and project management on web development, web app design, and marketing initiative

  • LiveTechnology | 2010 - 2012

    • Designed marketing ad automation solutions for large corporate accounts including Bank of America and Merrill Lynch

    • Created product interfaces and workflows for client solutions 

    • Worked closely with a cross-functional team that includes developers and account managers

Education

  • SUNY New Paltz

    Candidate, expected 2028

  • Savannah College of Art & Design

    2016

  • SUNY New Paltz

    2010